• Over 20 years lottery operator experience

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  • 11+ million registered digital players (excluding loyalty schemes)

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  • Over US$2.4 billion digital sales worldwide

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What we do

Camelot is the leading solutions and technology provider to lotteries around the world, helping customers reach new players and deliver responsible growth through increasing engagement with the lottery brand, leveraging digital technology, and providing new ways to play.

Our next-generation digital and data platforms, technology and advisory partnerships power some of the most innovative and fastest growing lotteries in the world. We have an unrivalled track record of delivering long-term digital and retail growth, supported by a history of integrity, security and transparency.

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Who we‘ve helped

A map with pins on displaying all the people we have helped
  • California State Lottery

    • Advisory partner
  • Texas State Lottery

    • Advisory partner
  • New York State Lottery

    • Business planning
  • Arkansas Scholarship Lottery

    • Managed services
    • Game portfolio
  • Massachusetts State Lottery

    • Advisory partner
    • Technology roadmap
  • Interprovincial Lottery Corp.

    • Advisory partner
  • Atlantic Lottery Corp.

    • Advisory partner
  • Ireland National Lottery

    • Business transition
    • Digital lottery management, optimisation and intelligence
  • UK National Lottery

    • Digital lottery
    • Game portfolio and design
  • Loterie Romande

    • Digital lottery
  • Illinois Lottery

    • Lottery management
    • Digital lottery
  • Marocaine des Jeux et des Sports

    • Advisory partner
    • Responsible gaming
  • Kentucky Lottery Corp.

    • Retail network optimisation

Our people

With offices across London, Dublin, Athens and Chicago, our passionate team of 500 employees help lotteries better understand and engage with their players. Because when players are connected, lotteries grow, and communities thrive.

Meet the team
  • Mark Bradford La Fleur's Camelot Lottery Solutions

    VIDEO: How mobile apps can drive retail sales

    Mark Bradford, Camelot Lottery Solutions VP Product, recently spoke at the La Fleur's Retail e-Conference about the importance of mobile apps to the lottery industry. Mobile apps provide a digital experience to today's savvy consumers and are driving retail sales too.

    Read this post
  • Lottery Mobile App Downloads Surge 40 Percent as Illinois Player Swipes Right on $6.25m Prize

    The Illinois Lottery is celebrating another huge U.S. lottery jackpot win through its mobile app, after a Southern Illinois resident tapped their way to a $6,250,000 Lotto win recently.

    Read this post
  • VIDEO : How lotteries can use data & intelligence to personalize their marketing

    Camelot Illinois' Digital Marketing Automation Manager, Kevin Ma, discusses how taking a data and intelligence-led approach allows lotteries to personalize their marketing to players.

    Read this post
  • How Mobile Apps Drive Retail Sales

    Mark Bradford, Camelot LS's VP Product, recently spoke to La Fleur's Magazine for their January/February edition about the importance of mobile apps to lotteries

    Read this post
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Getting in touch