Engaging players, growing lotteries, benefiting communities

With more than 20 years operator experience, Camelot offers a range of purpose-built solutions to help lotteries take their next leap forward.

We view the lottery through the lens of the business, taking a unique “player-first” approach to every aspect of the lottery mix. With integrated technology and strategic advisory partnerships, we help lotteries responsibly maximize player engagement, drive sustainable growth, and accelerate benefits to the communities they serve.

We deliver a range of services and products, based on powerful data-driven insights, helping lotteries better define the player journey and enhance the player experience. Because when players are connected, lotteries grow, and communities thrive.

Wayne Pickup

Chief Executive

Wayne has over 15 years experience in the lottery industry, most recently as Chief Executive at Lotto New Zealand where profits grew by 40% under his tenure.

Rhonda Muehlenbruch

VP, Customer and Product

Rhonda’s lottery career spans over 20 years, with the past decade focused on modernising the lottery experience in the digital space, which included launching e-business solutions using B2B platforms in North America.

Simone Harrison

VP, Sales and Marketing

With a 20-year career leading unified sales, opportunity management, business development, marketing, communications and business operations in highly regulated industries, Simone is now focused on delivering the right solutions for US lotteries.

Gareth Garner

VP, Finance and Business Operations

With over 20 years experience in the lottery industry, Gareth leads Camelot’s financial management, strategic direction and business development.

Gary Spanswick

VP Technology

Gary has 25 years of experience developing technologies in the lottery industry. His leadership roles focus on design, innovation, systems integration and product development; and he champions the application of new technologies such as cloud, mobile and big data to transform traditional lottery models.

Sody Kahlon

Senior Director Software Engineering

Sody has over 20 years software engineering and delivery experience with a proven track record in Agile delivery and leading teams to design, deliver and operate robust and highly scalable solutions across international retail and digital portfolios.

Andrew Lang

Senior Director of Business Evaluation

With over 10 years experience at Camelot, Andrew is responsible for assessing performance across existing contracts and new business opportunities, and providing strategic and financial support for consulting agreements and during bid processes.

Paul Clipson

VP, People

Paul leads Camelot’s people strategy which aims to create a great place for talented people to enjoy their work and grow their careers, in an inclusive workplace where everyone can bring their best selves to work.

Meet the team

With offices across London, Dublin, Athens and Chicago, our passionate team of more than 400 employees help lotteries better understand and engage with their players.

Our leadership team brings deep experience in the lottery industry, technology, marketing, and data intelligence. We’re passionate about helping our customers deliver real results and are committed to helping lotteries and the communities they serve to succeed.

Wayne Pickup

Chief Executive

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Rhonda Muehlenbruch

VP, Customer and Product

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Simone Harrison

VP, Sales and Marketing

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Gareth Garner

VP, Finance and Business Operations

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Gary Spanswick

VP Technology

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Sody Kahlon

Senior Director Software Engineering

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Andrew Lang

Senior Director of Business Evaluation

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Paul Clipson

VP, People

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Getting in touch