Case Study

Arkansas Scholarship Lottery

In 2015, Camelot started working with the Arkansas Scholarship Lottery as part of a long-term strategic partnership, resulting in the highest-ever lottery revenues in 2018 (up 11.4% on the previous financial year).

Camelot supports the Arkansas Scholarship Lottery’s business plan for games, brand, marketing, retail, player relationships and operations aimed at improving sales and net revenue to benefit scholarship recipients.

With Camelot’s support in the 2018 fiscal year, the Arkansas Scholarship Lottery reported record-breaking sales and increased proceeds to scholarships of almost $92 million.

“Our mission is to maximize proceeds to scholarships in a responsible way,” said Arkansas Lottery Director Bishop Woosley.

“We’ve made it a priority to identify new opportunities for growth, while also strengthening the image and brand of the Lottery.”

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