Camelot is the integrated lottery business manager of the Illinois Lottery and provides a fully managed digital lottery service.
For the Illinois Lottery, Camelot essentially managed the start-up of a lottery operation, including:
- Developing business, brand and PR strategies in partnership with local agencies
- Guiding organization design and recruiting key lottery personnel
- Establishing and supporting negotiations for major contracts
The combination of local resources and access to a network of global lottery professionals laid the foundations for the lottery’s success, with increased revenue of almost four percent in 2018 compared to the previous year.
Digital lottery is a key aspect of the Illinois business plan, with sales forecast to rise from 1% in 2018 to 15% of total sales in 2028.