Case Study

Illinois Lottery

Camelot is the integrated lottery business manager of the Illinois Lottery and provides a fully managed digital lottery service.

For the Illinois Lottery, Camelot essentially managed the start-up of a lottery operation, including:

  • Developing business, brand and PR strategies in partnership with local agencies
  • Guiding organization design and recruiting key lottery personnel
  • Establishing and supporting negotiations for major contracts

The combination of local resources and access to a network of global lottery professionals laid the foundations for the lottery’s success, with increased revenue of almost four percent in 2018 compared to the previous year.

Digital lottery is a key aspect of the Illinois business plan, with sales forecast to rise from 1% in 2018 to 15% of total sales in 2028.

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