Case Study

National Lottery Ireland

Camelot partnered with the Irish National Lottery to implement a transformational business plan to grow digital and retail, and manage its digital lottery.

Since 2014, Camelot has partnered with the National Lottery in Ireland and manages its digital lottery, with a focus on developing and growing the digital channel. By 2016 Ireland had the fastest growing lottery in Europe and in 2017 participation in draw-based games increased from 42% to 49%.

With Camelot’s support, the Irish National Lottery has nearly tripled digital sales and grown overall sales by 16% since 2015.

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