Case Study

National Lottery UK

The UK National Lottery was a digital lottery pioneer and introduced Camelot’s digital lottery platform in 2010, which now has over 11 million registered users and accounts for about 25% of total sales.

Camelot’s digital lottery and data platform was originally designed for the UK National Lottery, and has been in market in the UK for 10 years. 

Over that time, digital sales have increased steadily year-on-year with annual top line sales of $2.3 billion now representing about 25% of the total UK portfolio.




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