Many lotteries successfully operate digital Instant Win Games (‘IWGs’) as a core product within their wider iLottery solutions.

On average, IWGs contribute 25% of all online sales and deliver multiple strategic benefits for lotteries, including:

  • Creating a closer relationship with players
  • Diversifying the product portfolio
  • Engaging players with new content
  • Generating data and insights
  • Increasing returns to good causes

Our Ability

Attracting new players, and achieving sustainable growth, relies on a well considered roadmap of games, underpinned by strategic launch and marketing plans.

Camelot is both an operator and a game content provider, so we understand the market from both perspectives. We understand how to create great games and how important it is to give players access to a broad game portfolio, using other content providers.  

As an operator, we understand the importance of player protection measures, especially for instant games. We are uniquely positioned to address player protection from a number of angles:

  • Platform measures such as play limits and opt-outs
  • Data-driven insights to analyze player behaviour
  • CRM measures for individual customer communication and personalised player journeys.

​With a proven track record in delivering compelling game portfolios, Camelot offers lotteries a custom game design and development service, tailored to its strategic goals and business targets.

Camelot’s team works in close collaboration with our customers, in a fast-paced agile environment, translating high-level requirements into solutions and meeting player needs through a roadmap of games.

Focus on North America

With a newly built Remote Game Server, CLS is currently developing a suite of e-Instants specifically for the North American market using a wide variety of proven game themes and game mechanics.


Working in partnership with our customers’ iLottery and marketing teams, we have helped deliver measurable results across multiple lotteries.

For Loterie Romande in Switzerland, we delivered a new omni-channel experience across desktop, mobile and tablet. Utilising quality content that had been designed specifically according to player needs, the lottery has seen their annual IWG sales increase by 94%, with the average weekly spend per user increasing 13% Year-on-Year.

Similarly, our work with the Irish National Lottery has resulted in IWG sales increasing by 27% in 2017, and 40% in 2018. 

Portfolio Management

Camelot is also unique in being a sole gaming content provider to multiple lotteries with a proven track record in driving record sales and overall player engagement for those clients. We also understand the importance of player protection measures, especially for instant games, and are an WLA accredited Responsible Gaming Supplier.

To date, Camelot Lottery Solutions has developed over 150 e-Instant games for web and mobile that are deployed across three European jurisdictions.