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Lottery Mobile App Downloads Surge 40 Percent as Illinois Player Swipes Right on $6.25m Prize

The Illinois Lottery is celebrating another huge U.S. lottery jackpot win through its mobile app, after a Southern Illinois resident tapped their way to a $6,250,000 Lotto win recently.

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VIDEO : How lotteries can use data & intelligence to personalize their marketing

Camelot Illinois' Digital Marketing Automation Manager, Kevin Ma, discusses how taking a data and intelligence-led approach allows lotteries to personalize their marketing to players.

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