Case Study - Digital Promotions

Hyper-targeted digital promotions have helped the Illinois Lottery increase the number of active weekly players after a major jackpot is won, increase incremental sales, and generate ROI of more than $10 for every $1 invested.


VIDEO : How lotteries can use data & intelligence to personalize their marketing

Camelot Illinois' Digital Marketing Automation Manager, Kevin Ma, discusses how taking a data and intelligence-led approach allows lotteries to personalize their marketing to players.