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Case Study - Digital Promotions

Hyper-targeted digital promotions have helped the Illinois Lottery increase the number of active weekly players after a major jackpot is won, increase incremental sales, and generate ROI of more than $10 for every $1 invested.

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VIDEO : How lotteries can use data & intelligence to personalize their marketing

Camelot Illinois' Digital Marketing Automation Manager, Kevin Ma, discusses how taking a data and intelligence-led approach allows lotteries to personalize their marketing to players.

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