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Camelot Launches Digital Lottery Innovation in Ireland

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Ireland National Lottery launches voice assistant for Google and Amazon devices

Camelot today launched a digital voice assistant for the Irish National Lottery, making it one of the first lotteries where players can check winning numbers by voice.

The ‘Lottery Now’ voice assistant is available in Google Home and Amazon Alexa, allowing Irish players to use a few simple voice commands to check their numbers for Lotto, EuroMillions and Daily Million draws.

“At the National Lottery, we put our players at the centre of everything we do,” said Dermot Griffin CEO of Ireland’s National Lottery, “And in this fast-moving world, it’s important to keep up with new innovations and technologies.”

“With ‘Lottery Now’, players can just call out to check what the jackpot is, when the next draw is, or to find out recent winning numbers. We are proud to launch this capability for our players.”

Digital technology has changed the world we live in and how we engage with brands. Based on recent digital and internet usage studies, US adults now spend 5.9 hours per day on digital media and voice-controlled products are taking off, with Amazon’s digital assistant base growing by 50% late last year.

“Customers today expect convenience and a great experience - and lottery players are no different,” said Camelot Chief Executive, Wayne Pickup.

“Innovations like ‘Lottery Now’ help lotteries meet their players where they are - they’re online, and they’re talking to their digital assistants.

“Finding ways to better engage players helps lotteries grow sales and ultimately  increase returns to their communities and good causes.”

The ‘Lottery Now’ voice assistant was developed by Camelot Global’s digital innovation hub based in Dublin, with the Irish lottery being the first to roll out this new technology.

In 2019, Camelot plans to work with its customers to introduce digital innovations like Lottery Now to further engage players.

Since 2015, Camelot has managed the digital lottery for the National Lottery in Ireland, with a focus on developing and growing its digital channel. With Camelot’s support, over that time the Irish National Lottery has nearly tripled digital sales, while overall sales for the National Lottery grew by 16%.

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