Lottery Mobile App Downloads Surge 40 Percent as Illinois Player Swipes Right on $6.25m Prize
Chicago – 2 March, 2020 – The Illinois Lottery is celebrating another huge U.S. lottery jackpot win through its mobile app, after a Southern Illinois resident tapped their way to a $6,250,000 Lotto win recently.
The lucky player joins a growing club of digital winners through its new app, built by Camelot LS, and follows a win of over $15 million last year by a player using the app on their iPad.
Camelot Illinois, the private manager of the Illinois Lottery, relaunched the Lottery’s entire digital presence a year ago, introducing Camelot Lottery Solutions’ iLottery platform, including a new website and app.
Traffic to the Illinois Lottery website has increased 150% since the relaunch, with visitors from mobile devices now accounting for 87% of all online traffic.
“And daily mobile app downloads have jumped 40% since the news of last week’s big winner was announced,” said Mark Bradford, VP Product at Camelot Lottery Solutions.
New data from Camelot LS also shows that for every app download in FY19, retail sales of MegaMillions tickets increased by $16 – demonstrating the value of digital experiences to drive retail sales.
In the past 12 months, the share of draw-based game sales through iLottery channels in Illinois has doubled, and online and app players have won prizes totalling more than $40 million.
Bradford said, “Consumer behavior has shifted significantly in the past decade, and it’s clear that players now expect the same digital experiences from the lottery as they do from any other business.
“The importance of doing digital well can’t be overstated. A data-led approach, with a strong mobile app, can see lotteries achieve real growth even in the current challenging U.S trading environment due to the lack of large jackpots in multi-state games.
“Using a combination of tactics on owned, earned and paid-for channels, all driven by data-led intelligence, the share of draw-based game sales through iLottery channels in Illinois doubled in the past year.”
Camelot Lottery Solutions is the parent company of Camelot Illinois, which is the integrated business manager of the Illinois Lottery.