We Power the Global Lottery Industry

Our next-generation data and digital lottery platform, mobile and web apps, instant win games and marketing tools are purpose-built for the lottery industry.

Platform

With real-time data insights, player journey optimization, and integration into a range of different providers, we help you create a personal brand experience for your players.

Camelot’s next-generation digital lottery platform is made up of the following elements, delivered as one tightly integrated platform:

Data and intelligence 

We offer a fully integrated data solution enabling lotteries to report and engage with their digital and retail players in real time, thereby enhancing the customer experience and promoting responsible play.

Player and game management 

Camelot offers secure player account management, configurable game options, and configurable options to pay and play – all integrated with real-time responsible gaming controls to monitor player behavior.

Marketing suite

 Effective marketing is the beating heart of any lottery. Our end-to-end digital marketing suite connects with your players to provide a seamless, personalized one-to-one experience across all devices.

Partnering

With over 20 years operator experience, we offer a wide range of services across all areas of the business, enabling our customers to tap into a wealth of lottery-specific expertise.

With a proven track record of delivering long-term growth and a history of integrity, security and transparency, we partner with lotteries through our range of services to drive innovation and growth across retail and digital.

Advisory 

Expert support includes business planning, organizational design, roadmap creation, contract negotiation, and strategic advice from consulting to design, validation and delivery.

Lottery and Digital Lottery 

We offer a range of lottery and digital lottery specific services to support growth across both retail and digital channels

Technology implementation 

With expertise, tools and processes to de-risk and increase the speed of technology implementation, we help you deploy and migrate, and provide ongoing service support.

Products

We supply a range of products that work in conjunction with our highly extensible digital lottery platform, which supports channel delivery, game content and additional tools.

Apps, web and voice 

We utilise the latest technology innovations to deliver your players an immersive playing experience, whether through web, app or voice activation (digital assistant technology).

Games 

Our highly extensible platform can integrate with any gaming system, and configure and operate any game type, including draw games, daily games, rapid draw, monitor games or fused games.

We also work in close collaboration with our customers to provide a full digital games design and delivery service tailored to their strategic goals and business targets. With experience as both an operator and content provider, CLS has extensive iLottery/gaming experience with proven success in generating consistent growth and increased revenue for multiple lotteries.

Our newly-built Remote Gaming Server provides rich reporting on games, ticket sales and prizes enabling lotteries to mine the data, identify patterns and opportunities, and can be integrated with any auditing system for advanced reconciliation and balancing purposes.

With over 150 titles delivered to market, Camelot offers any lottery access to a comprehensive and diverse library of industry-leading digital games.

Tools 

We offer a range of tools and applications to support additional features such as advanced promotional capabilities, group play and customer loyalty schemes.